The Pit

The Peoples Improv Theatre, better known as "The Pit"  is an award winning training center and comedy theatre based in New York City.

I came up with the idea of placing the letters of the name on an actual pit inspired by their underground venues. The finished mark even ended up looking like a smile. Big Yes for concept!

With the Instruction of: Paula Scher and Courtney Gooch. Pentagram, NYC.

estudio de diseño
Quito: 0994939002